Promovendus: Yasmine Nasution, Manajemen Stratejik (0606032524), Lulusan ke 150 dari PPIM

Waktu dan Tempat:
Selasa, 3 Juli 2012 (14.00 s/d 16.30 Wib)
Auditorium Fakultas Ekonomi
Gedung Dekanat Lt. 2, Kampus FE UI Depok

Judul Disertasi: ”Market Entry Determinant Dalam Persaingan Multimarket Industri Penerbangan Domestik Indonesia Tahun 2000 - 2007”

Ketua Sidang: Jossy Prananta Moeis, Ph.D.

Pembimbing:
1. Aditiawan Chandra, Ph.D.
2. Setio Anggoro Dewo, Ph.D.
3. Ruslan Prijadi, Ph.D.

Penguji:
1. Dr. Adi Zakaria Afiff
2. Albert Widjaja, Ph.D.
3. Dr. Ign. Heruwasto
4. Sari Wahyuni, Ph.D.
5. Toto Hardiyanto Subagyo, Ph.D.

ABSTRACT
Name : Yasmine Nasution
Study Program : Strategic Management
Title : Market Entry Determinant in Multimarket Competition in Indonesian Domestic Airline Industry Year 2000-2007

Choosing a market to enter is one of a firm’s strategic decisions. When an airline is intended to enter a market, it faces multimarket competition; it encounters rivalry in several routes (markets) simultaneously. Thus, entering a certain targeted route in a multimarket competition is a complex decision. The airline expects higher profit from more attractive markets. However, attractiveness of the targeted market alone is not sufficient, the airline should also consider network connected to the targeted market and its resource availability. Here, the airline not only considers market concentration and incumbent capacity to predict possible retaliation from rivals, but also the number of (multimarket) contact with rivals.

This research examines entry determinants in multimarket competition context. Applying logistic regression model and using data of domestic airline industry in Indonesia during 2000-2007, this research produces a number of key findings: the airline considers market growth, network, resource availability, market concentration, incumbent capacity and multimarket contact as entry determinants. This research reveals that airlines with different type of services consider entry determinant differently as they have distinct nature of competition. Moreover, this research clarifies that when an airline operates in different type of markets, then the decision factors are also different. The main conclusion of this research is that even though multimarket contact is an important factor in multimarket competition, in an emerging market like Indonesia, a firm entry decision is driven more by market attractiveness and the firm’s resource availability. Expecting a more intensified competition in the future, this research recommends the use of multimarket contact as a basis for airlines competition strategies.

Keywords: Airline, entry determinants, multimarket competition, network, strategy.